SpeakAI

About the client

Speak is a San Francisco-based AI language learning platform backed by Accel, the OpenAI Startup Fund, Khosla Ventures, and Y Combinator. The company raised $78 million in a December 2024 Series C at a $1 billion valuation, bringing total funding to $162 million. With over 15 million downloads and eight-figure revenue, Speak uses an AI conversational partner to help users achieve spoken fluency — and is accelerating expansion across Southeast Asia, Europe, and the US.

The challenge

Vietnam is one of the most competitive markets for English learning and edtech, with large established players already well positioned. To succeed, Speak needed a local partner who genuinely understood the market, the creators, and the users — not just a team that could translate a global strategy.

What we did

We contributed to Speak’s Vietnam campaign as the local expert — bringing our network of Vietnamese creators, from nano to mega tier with millions of combined followers, and our deep understanding of how local users discover and adopt new apps. We did not run the campaign independently; we worked alongside Speak’s team as their trusted local partner, making the campaign work in a market where local knowledge makes all the difference.

Our success

Speak established a strong presence in Vietnam and went on to succeed across the region. Off the back of our Vietnam work, AM Digital became Speak’s ongoing sourcing partner for influencer marketing across Brazil, Japan, Taiwan, Hong Kong, and Korea — scaling the programme across markets through our AI-powered sourcing and automation infrastructure, without needing to rebuild the operation from scratch in each new country.