Gleam.io

About the client

Gleam is a bootstrapped Melbourne-based SaaS company founded in 2013 by Stuart McKeown and John Sherwood. The platform helps over one million businesses run viral giveaways, contests, referral campaigns, and lead capture across web, mobile, and social. Trusted by brands from independent ecommerce stores to enterprise clients including HubSpot and Shopify, Gleam is one of the most widely used giveaway and contest platforms globally. AM Digital has worked with Gleam for three years on their SEO, GEO, and ASO authority strategy.

The challenge

Gleam had strong product adoption and wanted to build and maintain organic search authority over the long term. The goal was to own the top positions for the commercial keywords their buyers search when evaluating giveaway platforms.

What we did

We built and ran a sustained organic backlink campaign for Gleam over three years. Our outreach targeted authoritative domains in the marketing, SaaS, and tool-review space, focused on the pages that mattered most for Gleam’s commercial keywords. Consistent cadence, quality placements, and a long-term view on compounding authority drove the results.

Our success

The campaign contributed to Gleam reaching a domain rating of 83, with 1.2 million organic backlinks built over the partnership. Gleam now ranks at the top of search results and appears as an AI-suggested tool for high-intent keywords including “giveaway” and “giveaway app” — exactly the terms their buyers use when they are ready to choose a platform.