Case study · Canada
ModeChocolate
How Mode Chocolate built creator-led authority, millions of organic views and an expanding retail network without paid media.
Inside the work
From the brief
to the result.
Strategy and execution, connected inside one operating rhythm.
About the client
Mode Chocolate is a Toronto-based DTC brand making all-natural chocolate bars sweetened with monk fruit — 94% less sugar than traditional chocolate, keto-certified, gluten-free, and non-GMO. Shipping across Canada and the US, Mode competes in the growing better-for-you confectionery space. AM Digital has been their creator and retail growth partner since the brand launched, working with them for over three years.
The challenge
Mode had a great product and needed to build their brand presence from the ground up. Growing awareness in the keto and healthy snack space, and earning shelf space with retailers, required a creator strategy that could move without a large paid media budget.
What we did
We built a micro and nano creator programme in the keto and healthy living niche, reaching thousands of creators across the US and Canada through product gifting. Running the full creator workflow from outreach to content collection, we ran a parallel retail and stockist outreach campaign, using organic creator content as proof of consumer demand to open retail doors.
Our success
Over three-plus years, Mode built real authority in the keto and healthy snack space, generating millions of views from organic creator posts with no paid media. Thousands of creators were reached and activated, and Mode grew from a DTC-only brand into one with a stable network of retail and stockist partners — a distribution footprint that continues to expand.
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