Case study · Global
Perplexity
Founded in 2022 in San Francisco, Perplexity is one of the fastest-growing AI technology start-ups in the world.
Inside the work
From the brief
to the result.
Strategy and execution, connected inside one operating rhythm.
About the client
Founded in 2022 in San Francisco, Perplexity is one of the fastest-growing AI technology start-ups in the world. Backed by Nvidia, SoftBank, Jeff Bezos, and NEA, the company has raised over $1.2 billion and reached a $20 billion valuation by late 2025, with approximately 30 million users and $500 million in projected 2026 revenue.
The challenge
Perplexity needed to scale their creator operation fast — testing thousands of new creative ideas every month across multiple countries simultaneously. They needed an in-house roster of quality creators ready to go at any time, with fresh faces, multiple styles, and multi-country coverage. The workload reached thousands of videos per month.
What we did
We embedded directly inside Perplexity’s paid growth team, operating within their workflow and building their in-house creator roster from the ground up. We ensured a continuous supply of fresh creator faces across multiple styles and countries, managing briefs, production, and delivery at the volume the growth team required — reaching thousands of videos per month at peak.
Our success
Our work contributed to Perplexity becoming the number one downloaded app in the US, India, and Brazil, and supported launch campaigns across multiple countries simultaneously. We built a stable, always-ready creator roster that gave the growth team the creative firepower to test at a pace and scale most teams cannot sustain.
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